The Importance of Legal Marketing Podcasts
Podcasts have gained popularity in recent years as a valuable resource for those looking to gain a deeper understanding of complex subjects. Lawyers and legal marketing professionals utilize legal marketing podcasts to get smart fast on a particular topic of interest . Podcasts allow legal marketing professionals to tune into the minds of marketing professionals who have tons of experience and are willing to share invaluable tip and methods to increase success for lawyers spend some time listening these podcasts. The fact that podcasts can be downloaded and listened to on-the-go means that it is easy to get the scoop on new developments in the legal marketing world, even while commuting.
Essential Legal Marketing Podcasts to Follow
LawSome | Hosted by Chris Anderson
From setting goals and tracking metrics to understanding Google and social media algorithms, Anderson specializes in showing lawyers how to create a business model that delivers marketing results. This clearly defined podcast, created and hosted with precision, gives lawyers a realistic, straightforward look at how marketing fits into their overall strategy.
The Lawpreneur Law Business Coaching Podcast | Hosted by Elinor Stutz
For attorneys ready to take the next step in the professional journey, The Lawpreneur Law Business Coaching Podcast is like having a business coach, consultant, and mentor all in one. Presented like a masterclass, this resource will teach you how to take your business to the next level with step-by-step guidance and valuable feedback from both Stutz and her guests.
The Law Entrepreneur | Hosted by Neil Tyra
Accomplished entrepreneur Neil Tyra shares insight with his audience about social media, attorneys leveraging technological tools, and his transition into and out of various businesses. The promising lawyer will get an insider’s look at technology trends and the latest news affecting the legal industry.
Clio Conversations | Hosted by Jack Newton
Lawyer Clio Newton interviews industry experts and offers special webinars designed to increase efficiency and profitability for lawyers. Clio is the cloud-based law firm management software solution that powers customer satisfaction and drives successful business development.
The Un-Billable Hour | Hosted by Christopher Anderson
Christopher Anderson has put together a series of monthly webinars focused solely on improving the legal profession. Signature topics include ways to become more productive and technologically savvy and providing guidance on how to take a strategic approach to marketing and self-promotion.
Lawpreneur Radio | Hosted by Elinor Stutz
Advertising agency director Elinor Stutz provides an insider’s guide to the various facets of running a successful law firm for newbies and seasoned lawyers alike. From training staff to making revenue goals, she educates listeners on how to balance the demands of the business while maintaining a strong presence and reputation within the industry.
The Benefits of Legal Marketing Podcasts
The benefits of tuning into legal marketing podcasts are numerous, particularly for busy attorneys whose schedules often leave little time for traditional continuing professional education. First and foremost, the convenience of listening to a podcast whenever you have the time makes it one of the most flexible and accessible formats available today. With the pockets of time we typically find ourselves with throughout the day—driving to appointments, at the gym, standing in line—listening to a podcast on a smartphone or other portable media player is the easiest and most effective way to utilize them.
Another valuable aspect of a legal marketing podcast is the opportunity of learning current and relevant legal marketing practice trends right from the people who teach them; the best legal marketing consultants and attorneys who have achieved the highest degrees of success for their own law firms. In addition to being able to hear important information you need to know delivered right from the source, the opportunity to directly follow experts in legal marketing by listening to their podcasts from all over the country is an incredibly valuable benefit not found in other media.
Finally, podcasts can take your learning experience to a more personal and relatable level. Typically, they feature speakers who share their expertise while also sharing their own experiences as an attorney and legal marketer including their successes and failures. The first-hand experiences of someone who was once in your shoes and has progressed to become an expert in the field is always inspiring and educational.
Selecting the Best Legal Marketing Podcast for You
When it comes to selecting the right legal marketing podcast, there are several criteria lawyers should consider.
First, think about the expertise of the hosts. Do they have a proven track record in legal marketing? Have they personally experienced success or failure in selling their services and products? Make sure that the advice you’re getting is not coming from neophytes. Look for insight that can only come from experience that’s been tested in the field .
Second, what topics are covered? You should be able to get a broad sense of the topics covered by scanning the names of the episodes you can see on most of the podcasts’ homepages.
Finally, look at the audience focus. Are you going to find the guests they bring on valuable to you as a small firm or solo lawyer? There is very little overlap between the issues facing a 1-10 lawyer law firm and big firm lawyers, so make sure you’re hearing from lawyers who’ve faced the problems you are probably facing.
Getting the Most from Your Legal Practice’s Podcasts
While listening to a podcast can be a passive learning experience, you can make it an active one by taking notes, creating an action plan and keeping track of all your notes and updates from these podcasts. Then you can apply what you’ve learned to your legal practice and take concrete steps to implement any marketing ideas you hear which might be helpful to you. And you’ll position yourself to stay ahead of future changes in your industry by listening to experts on these podcasts. You can add their websites and articles they’ve written in order to learn as much as possible from them as you can.
Again, the world of media is vast and has become quite different from what it was legal content marketing is everything and content is king. So, don’t just depend on a few out-of-date websites for your legal marketing.
Lawyers and Legal Professionals: Participating as a Podcast Guest
If you are a lawyer who enjoys the sound of your own voice, there are opportunities out there to guest star on others’ podcasts. Going this route can be an effective way to broadcast your expertise to the world, given how many more listeners have the potential to tune in to a show than read a blog post or article – and particularly when you can make the rounds as a guest on various shows.
How do you get started? Pitches to headline a podcast can go directly to successful podcasters within your industry. Reach out to those whose work you find interesting and relevant and just ask if they’d consider featuring you as a guest. Ornstein cautions that while "a title like ‘expert’ or ‘CEO’ may seem impressive in a headline , " it is unlikely to impress podcast hosts who most often look more for substance than style in their guests. Having a strong story and being a master communicator are far more important, he notes.
It’s worth bearing in mind, too, that not unlike speaking engagements, podcast guests are typically unpaid.
Bottom line: Podcasting is becoming increasingly popular as an avenue for speech in the legal arena, with equal opportunity momentum for your law firm to establish authority in emerging trends or niche topics through guest spots and speaker opportunities.